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Utility Trailer Manufacturing
Branding, advertising and social media
Building a brand that continues to grain momentum. By changing brand perception, it was possible to elevate this commercial brand to new heights. The approach, which focused on the media, dealerships, and the customer, steered conversations toward core strengths of the brand - quality, performance and value - resulting in widespread acceptance.
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In order to maintain its status as one of the leading trailers in the United States, and not compete with a series of advances in trailer technology from competitors; it was decided to maintain relevance by enforcing well established advantages in refrigeration and overall construction of trailers. This, until UTM's partnership with Phillips Connect telematics technology was launched.
Launch of UTILITY Connect
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"Utility makes saving fuel a breeze" focused on advertising the fuel savings calculator - which in combination
with Utility trailers aero devices - gives fleets a realistic fuel consumption number to better calculate a ROI.
Corporate Brochures
Sales tool App UI/UX design
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